President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Leadership Training

Leadership training is the process that helps expand people's ability to perform more effectively in various leadership roles in organizations. Leadership roles are those which facilitate implementation of the organizational strategy through mutual agreement, building organizational consensus and increasing the capabilities of others. It also involves motivating and building team spirit. There are various types of leadership training programs and courses which help people to become effective leaders.

Many companies hire facilitators to conduct their leadership training programs for the staff and the management. The process can be for newly appointed senior executives or experienced ones who may require refresher courses due to retirement or exit from their respective jobs. These programs are designed to increase people's awareness of their strengths and weaknesses, develop their skills in interpersonal and team communications, increase their leadership qualities and improve their overall performance. Some of the areas of focus in a leadership program include communication, trust, leadership styles, conflict resolution and improving productivity.

People learn to make better informed decisions by participating in leadership training courses. They also learn how to communicate their thoughts and ideas in an effective manner to different decision makers within the organization. As well, they gain skills in decision making, delegation and influence and how to manage and evaluate their own performance.

There are many reasons why management courses are important for managers. To start with, these programs teach them how to make better decisions. Managers get to apply their core leadership skills to different aspects of their organization. They learn how to make important decisions on what actions to take in order to improve the company's performance and handle various situations ranging from external issues to internal problems.

It is important for a manager to understand his/her own strengths, weaknesses and the skills needed to lead the team. A good leadership training program helps a leader know what these are. Next, a leader should be able to communicate these and be able to lead his/her people effectively. One of the most important leadership skills is how to motivate people. In a leadership training program, the leader would be taught to develop a team that is high quality.

A good leadership training course will take employees through processes that help them know how they can work to their own strengths and achieve optimum performance. The training course should help employees learn to build relationships with each other. These relationships should not just be between colleagues but with supervisors as well. These relationships should include trust, respect, openness and freedom in dealing with problems.

Executive leadership programs to train employees on how to be more effective at work. These include goals setting, planning, delegating responsibilities, and motivating people. They are taught to create an environment where people feel motivated. This environment should be one where there is open communication, freedom to act, and people's talents and skills used to the utmost. It should also be based on results-oriented coaching, continuous improvement, and rewarding employees who are doing well.

Leadership styles may differ widely and it can be difficult to determine what type of leadership style is best for a certain person or organization. However, a leader should ensure that they teach their employees the basics of all leadership styles. It may help to talk to leaders from various organizations to understand which style is best suited for you. Your team may also benefit from you explaining your own leadership style to them. If you want to gain more knowledge on leadership training, you can check out the Internet for many helpful sources.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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